About CalReply

We developed CalReply to address a fundamental deficiency and inefficiency in tune-in and attendance marketing. TV networks and marketers spend millions of dollars on day/date/time advertising to create awareness around shows in an effort to drive as many viewers as possible to watch week over week.

The problem with this method of marketing is that it relies heavily on consumer memory and their accessibility to your messaging. Current tune-in marketing rarely reaches the target at the most crucial time, which is minutes before your show or event airs. That's why your message frequency has to be so high, which leads to inefficiency.

Consumers are seldom browsing the internet when your message is delivered before a show, and seeing your billboard on a subway platform at 1pm on Tuesday resonates but doesn't have sticking power for an 8pm show on Sunday.

This is why we developed CalReply.

With the technology and accessibility to influence consumers to tune in minutes before every show airs, via their trusted mobile calendars, marketers can redirect their efforts to a marketing channel that reaches audiences via the one device that is always at arm's reach. CalReply is driving 93% of users to watch 100% of the episodes they receive Calendar Reminders for.

CalReply delivers Day/Date/Time (and Channel Number) messaging at the most relevant Day/Date/Time - 15 minutes before every show/match/event begins.

Board of Directors

Brad Lindenberg

Founder & CEO

Brad brings product vision and execution to the team. He's built and sold tech businesses in the past and is addicted to the entrepreneurial journey of creating something from nothing. He holds a a Bachelor of Technology from UTS.

Bonnie Boezeman AO


Bonnie was the inaugural Chairman of PayPal Australia from 2006 to late 2012. Prior to PayPal, Bonnie spent 23 years with Time Warner, culminating with over 12 years as Managing Director and Chairman of Time Life Australia. She brings a wealth of direct marketing and payments experience. Bonnie holds an executive business diploma from Harvard Business School.

David Liberman


David is a passionate technologist at heart who enjoys mentoring and helping early stage businesses execute on their strategy and business. David has over 20 years extensive IT experience in Finance, Banking, Health, Advertising, Media and Telecommunications. David holds a Bachelor of Science (double major Computer Science) from Monash University.

Major Investors

Square Peg Capital

Square Peg Capital aspire to be the leading Asia Pacific based investor in venture and growth stage online and technology companies.

Valar Ventures

Valar Ventures is an internationally-focused venture capital firm backed by Peter Thiel. Peter Thiel co-founded PayPal and was the first outside investor in Facebook.

Adrian MacKenzie

Adrian MacKenzie is an investor and former Managing Partner of CVC Asia Pacific Ltd. Adrian brings significant experience in media and investment.

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